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SEO – A Case Study

One of the most debated web marketing techniques is search engine optimization. That’s SEO for acronym lovers. This case study is about optimizing a web site from square one to Google first page without paid placement, paid links, paid promotion or ads. There are several steps to achieve a first-page ranking (which I’ll refer to […]

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SEM: Building an Online Presence

Step 1: Build an identity for the site Identify an identity and isolate colours, build a logo and decide upon an appropriate template to present our services. Build a Press/Logo page. Step 2: Draft the main sections of the site Create pages and placeholders for the main services. Professionals know that a brand reaches its audience […]

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